CHAPTER ONE · THE ORIGIN
Born in the Atlas Mountains.
Our story begins at altitude. In the foothills of Morocco’s Atlas Mountains, the argan tree grows where almost nothing else can. Its roots reach deep into rust-coloured earth, its branches twist toward a sun that does not rest.
For the Berber women who live alongside it, the argan tree is a relative. Its fruit becomes oil. Its oil becomes ritual. And that ritual, passed mother to daughter for a thousand years, is what we bottle and bring to you.
